The Hero Factory. (FYI, watch your computer's volume level if you're at work, unless you're in the sort of place that won't mind supersynth versions of '80s pop.)
I have yet to figure out if this is part of some ad campaign or not - sometimes it's tough to tell with Crispin Porter + Bogusky - but it is an awfully damn fun way to spend five minutes and wind up with make-yourself-into-a-comic-hero coolness like this:
Wings? Check. Corrective-lens mask? Check. Old-school joystick emblem? Check. Lightsaber? Well, DUH.
(The randomly-generated name? Could've been better. Still, I'd trade my vintage Lobot if I could get Sergeant Masked Knight here in an action figure form.)
Edit: According to this blog, this was created last December for CP+B's holiday party invite.